Facebook to Acquire Atlas from Microsoft About Facebook

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We plan to recover Atlas’ functions by investing in scaling its back end size systems and embellishing its present suite of advertiser tools on computer and mobile. We also will work to improve the user interface and capability with the goal of making Atlas probably the most valuable, intuitive, and powerful ad serving, management and size platform in the industry. Ultimately, Atlas’s helpful platform, mixed with Nielsen and Datalogix, might help advertisers close the loop and evaluate their Facebook campaigns to anything else in their ad spend around the web on computing device and mobile.

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