Just lately, in my LinkedIn community, there is been a excitement all-around an true sunset of the 20% text rule on image ads by Fb.
I waited to compose a submit as I couldn’t discover a point out coming from Fb official resources and our Fb consultant did not get in contact with us straight absent in this regard. I was also underneath the perception the rule experienced by now been moved to a significantly less stringent advice whereby an impression with more than 20% text overlaid would operate but with confined access.
Nevertheless, the news seems to be verified despite the fact that Facebook prefers to retain it imprecise in its formal guideline by mentioning:
We have uncovered that pictures with much less than 20% text accomplish far better. With this in mind, we advise preserving your text short, crystal clear and concise in purchase to get your information throughout effectively.
It’s in fact a loosened strategy that provides advertisers piece of intellect when briefing clientele when it also adds a new induce to possible reduced efficiency if an picture ad does include extra than 20% textual content.
Absolutely, different industries will beneficiate of this in distinctive techniques (though some exceptions to the rule had been now in put).
Something to keep in brain for the long term nonetheless!