Increasingly digital commercials is altering from a a technique push communication to an ongoing discussion powered by creativity. “This behavior is unfolding across our family of apps. Already, 60% of businesses on Instagram use an interactive aspect such as @mention, hashtag or poll sticker, in Stories every month. What started with exploring new things on mobile has morphed into vast and varied conversations that welcome people’s participation and could finally immerse them into shared experiences. To help brands extra embody this trend, we are announcing new ad answers that encourage a playful adventure among people and businesses, and deliver consequences,” said May Seow, APAC Creative Strategy Lead, The Creative Shop at Facebook.