Facebook Marketplace is open for businesses selling new products

If you are a person who already runs ads on Facebook, note that Facebook Marketplace will want to use your child level SKU as the product identifier. This is as a result of a a success order integration calls for a child level SKU to be linked to a customer’s order. When it comes to product ads, retailers may often decide to use parent level IDs for Pixel monitoring—this is sensible in the event you are looking to show a reveal ad for a parent product, as an alternative of appearing an ad for each size of a product. However, when directory your products on a industry, using child level product identifiers is the only way to be certain your order integration links to the correct product data for achievement.

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