Here, you’ll be in a position to glean a couple of insights about your enterprise and its viewers, adding active users, purchases, sales funnels, and more. Reports are the bread and butter of any analytics program – so it’s no surprise that Facebook has huge reporting capabilities. From the dashboard, you could generate a report containing information about nearly any undertaking or event. It also lets you create cross channel funnels to decide one of the best conversion rates. Finally, that you would be able to use event source groups to determine the genuine paths customers take when interacting along with your channels.