JD Lasica starts by pointing out that, “Your brand isn’t attaining as many folks as you suspect through its Facebook Page…88 % of Facebook members never return to a Page after they’ve clicked the Like button. Your chance lies in engaging with fans via their News Feed. But…only 1 out of each 500 updates makes it into your fans’ crucial Top News feed, that’s how 95 % of Facebook participants get their updates. ” Ouch.
Fortunately, he also notes that turning “your Facebook presence into a larger conversation strategy in your brand” can dramatically increase a corporation’s visibility on Facebook, then delves into 15 strategies to support that technique. Whether you’re irritating to get began advertising on Facebook, already there but searching for better results, or unsure if Facebook is right on your company regardless of the attention popping audience numbers, you’ll find assistance here in one of the vital best posts on Facebook advertising and marketing so far in 2010: tips, techniques and best practices for constructing Facebook pages, growing to be your fan or “like” base, advertisements, optimizing for search, using Facebook apps and tools, and more, from professionals like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz. Also covered are a few posts from Facebook proponents, and skeptics, to can help you check if you even really want to be anxious with any of this — or in the event that your social media advertising efforts might be best directed in other places. Taddy Hall does such a high-quality job of chilling down Facebook fever with the cold water of reality that I’d like to just republish his entire post here, but will limit duplication of his remarkable content to this: “When it involves how we dealers approach Social Media, I’m reminded of the drunk attempting to find his car keys beneath the street light as the light is best than at midnight alley where he last saw his keys. Sometimes doing what’s easy trumps commonsense…Facebook is not only another broadcast media outlet where marketers can purchase inventory and interrupt clients. As PandG’s General Manager for Interactive Marketing and Innovation, Ted McConnell, remarked with characteristic flair, ‘what in heaven’s name made you suspect you could monetize the genuine estate during which a person is breaking apart with their female friend?’” Yes, Facebook works quite well for some businesses particularly large consumer brands, but it’s not always the perfect venue.
Do your research especially for b2b marketing and pursue viewers high-quality over quantity.
