Facebook Ads Strategy: How Marketers Need to Alter Their Techniques : Social Media Examiner

Along with ads directed toward your Facebook fans, the ones with uploaded email lists are often your best appearing, cost-efficient ones, Rick says. Some people might question if it’s worth it to ppc to send people to a blog post with a Facebook ad after which pay again to retarget them. Often, Rick explains, the cost to do this is less overall than if you were to send people directly to an opt in page. Also, the first-rate of that lead is healthier. After they eat your content and see the cost you deliver, they take another step to affix your email list.

The steps further qualify them, so it’s a much better value person coming onto your email list.