What Makes This Ad Great: This ad is eye catching. For any parent of a young child dressed in diapers, a child being cautiously thrown into the air is going to make them stop scrolling and look to see what’s occurring. Quickly they’ll notice that the child is taking part in a game many people have played with kids “Remember this?”. Then, their ad copy instantly offers 50% off in their first box of diapers created from plants as a substitute of plastic.
Dyper knows that to attract people in, they need to show them their offer and provides them the benefit of their diapers over others—which is exactly what they did during this ad. What Makes This Ad Great: Klaviyo is an email marketing platform and guess what their purchaser avatar needs to know?As much as they possibly can about email advertising and marketing. Klaviyo did a very good job of using the advertising and marketing jargon of “Explore 11 segments remember to market to”, which calls out only qualified leads who understand what a phase is and spot value in studying who these segments Klaviyo has found are. They also double down on their ad offer by giving people a $5 Starbucks gift card for attending their webinar, which we can make certain ends with an offer to try Klaviyo for a reduced price. What Makes This Ad Great: We spend a large number of time shopping at Facebook ads and seeing what makes them great aka this article.
That’s how we’ve created our own Facebook ad that we all know will convert. What does this ad have it really is akin to the others we’ve seen so far?Like Tony, we’re providing a cumulation of serious potential in a small amount of time. Like HelloFresh, we’re using the social proof of the A Player marketers we have on our TandC stages. And then lastly, we’re adding in somewhat FOMO by showing you what percentage marketers could be attending, and what you’ll be lacking out on if you don’t come to San Diego.
