EY and Velon’s approach was to create an IoT solution that could collect the vast amounts of potential data from cyclists in races around the world, and turn it into interactive, revealing data highlights and stories, putting viewers at the heart of the race, and giving them deep insights into their favorite cyclists and teams through a dedicated app. The digital experience could then become a new one stop shop for cycling fans everywhere, building and growing a large audience of cycling fans and potential consumers, and forming the foundation for a more sustainable cycling economic model. “It’s been an incredibly complicated technical challenge to get that information, and then do something sensible with it, that we can drive insight from, visualize, and show to consumers in a meaningful way,” says Michael Henry, Director, EY Analytics. “We’re taking vast amounts of information across bikes that move up to 100kmph, and they’re travelling across thousands of miles for eight hours at a time. So we’ve got some incredible technical challenges when doing that, over mountains and incredibly isolated terrain, for long periods.
We had challenges with water proofing, battery life, and also the precision and accuracy of the bikes and where they are. ” In addition to cookies that are strictly necessary to operate this website, we use the following types of cookies to improve your experience and our services: Functional cookies to enhance your experience e. g. remember settings, Performance cookies to measure the website’s performance and improve your experience, Advertising/Targeting cookies, which are set by third parties with whom we execute advertising campaigns and allow us to provide you with advertisements relevant to you, Social media cookies, which allow you to share the content on this website on social media like Facebook and Twitter.