Exposure to Women’s Sports: Changing Attitudes Toward Female Athletes – The Sport Journal


ABSTRACTMany sports fans argue that ladies’s sports are boring in comparison to men’s sports. Simultaneously, women’s sports, compared to men’s sports, are rarely broadcasted in the media. Therefore, could the media be making sports fans accept as true with that women’s sports are less fascinating by giving them less coverage?Using the Agenda Setting Theory, Framing Theory, and Mere Exposure Effect, an intervention was developed to promote women’s sports to sports fans. Half of the participants got watched highlight films of girls’s sports each week for 4 weeks. Results indicate that the intervention diminished prejudice against female athletes after 3 weeks but had no effect on attention towards women’s sports.

Future reviews should immerse contributors into the live action of women’s sports as opposed to spotlight pictures. INTRODUCTIONWomen were combating for equality all across history. In sport, specifically, women were once not even accredited to monitor the Olympic Games 11. After ultimately being permitted to take part in sports, women had to undergo gender checking out to make certain they were not men trying to cheat the system 62. Furthermore, the coverage of girls’s sports didn’t supersede coverage of dogs and horses until 1992 42. To this present day, female athletes still adventure considerably less and alternative media coverage than their male counterparts.

The intention of this study is to check how expanding publicity to women’s sports influences attitudes towards women’s sports. Improvements in Gender Equality in SportsAlthough women have faced many demanding situations across historical past, they’ve got come closer and closer to reaching gender equality and people advances cannot be neglected. The US Congress passed Title IX of the Omnibus Education Act of 1972, as an example, mandated equal federal funding alternatives towards male and female college students in higher schooling 38, which inspired more girls and girls to participate in sports. This increased accessibility to sports sparked a metamorphosis of lower than 32,000 intercollegiate women and 300,000 highschool girls that participated in sports prior to ‘Title IX’ to 200,000 intercollegiate women and three million girls that participated in sports in 2010 34. Title IX has made it possible for girls and girls to become more concerned, and thus, more competitive in sports. The London 2012 Olympic Games featured, for the 1st time in historical past, an equal number of sports for ladies as for men 25.

Upon this growth of girls’s sports, many countries similar to the US skilled a large growth in the number of female Olympians – so large that female US Olympians outnumbered male US Olympians 25 and went on to earn more medals, adding more gold medals, for the US 12. The 2012 Games provided alternatives for more than just the US, though. Every single nation partaking, for the first time ever, had at the least one female player 12. Sports fans, too, are likely becoming more interested in the push for gender equality by watching more women’s sports. More and more people watch the Women’s Final Four of the National Collegiate Athletic Association NCAA basketball each year, consistently breaking viewership statistics 3.

It is critical to keep girls and women partaking in sports and train as a result of sports have many advantages for men and ladies despite gender adding reduced social loafing later in life with a historical past of partaking in team, in preference to particular person sports 16; improved respiration and cardiovascular health 58; enhanced muscle and bone strength and reduced hip fractures, vertebrae fractures, and cancer diagnoses 2, 66; decreased risk of Type II diabetes 22; lowered risk of depression 39; better grades 51; and in infants who take part in team sports, greater self idea and self-worth 55. Gender Inequality in Sports Still ExistsDespite the advancements towards accomplishing gender equality in sports, female athletes still face numerous hindrances. The media, for instance, current sports as if there are masculine e. g. , football and ice hockey and feminine e. g.

, gymnastics and figure skating sports, aligning with traditional expectations of male and feminine athletes 36, 44, which makes it more difficult to break basic gender boundaries and permitting women to participate in masculine sports and men to participate in feminine sports. In fact, many female athletes are only commonplace by society and obtain coverage in the media in the event that they participate in traditionally female sports 12. If a woman dares to participate in a masculine sport, their sexuality is instantly puzzled 7. The media tends to ignore, which devalues, women’s athletic accomplishments by specializing in their actual look 60, inner most lives 4, 29, 31, and femininity and sexuality even if they achieve more wonderful athletic feats 21. Not only does the media center around alternative features of a female athlete opposed to a male athlete, but some researchers analyzed media insurance of female athletes and suggested that women acquire poorer exceptional of technical production, less typical insurance, and are demeaned as “girls” while men are portrayed as “strong and strong men” that are “traditionally essential” 18.

Television networks even choose various shots and angles for as a minimum female beach volleyball players 4 and track and field athletes 26, exploiting their bodies. The emphasis on their bodies and sexuality could be placing women and girls in danger for anxiousness and fear 49. Females who adventure the media’s emphasis of attractive features usually tend to also experience anorexia, bulimia, body dissatisfaction, and a drive for thinness 5. In addition, such nervousness is related to quitting sports 24, 53, experiencing less entertainment in sports 53, 57, and pain impaired performances 28, 68, 32, 48, 63. Therefore, the unequal attention given to female athletes could lead to many terrible consequences for women in addition to overlaying male privilege in sports 13, 35.

Media Exposure of Women’s SportsGender inequality, as noted, has many terrible penalties for female athletes. In addition to the unequal form of coverage that female athletes get hold of, they also obtain less universal insurance 8, 19, 30, 47, 56. Women’s sports also are perceived as less unique and slower than men’s sports 40. In that same study, members pronounced that they had minimal event with women’s sports and only watched women’s sports if it’s what was on television. The media, though, does not give women’s sports much coverage, minimizing the frequency of which sports fans view women’s sports.

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In fact, below 10% of sports media covers women’s sports and less than 2% of sports media covers women’s sports that are deemed masculine 37. Unfortunately, news staff are less likely to recognize this change than viewers 41, that means that news staff may not realize that they are arguably discriminating in opposition t female athletes. Even though the Olympic Games at the moment are offering an identical number of sports for ladies as they do men as previously noted, the Olympic Games also displays unequal coverage via their networks. For example, the US women’s basketball team won their fifth consecutive gold medal in 2012, but bought under half of a minute in prime time insurance whereas the boys’s team who won their second consecutive gold medal acquired approximately half of an hour of prime time coverage 12. Notably, though, the 2012 Olympic Games, for the first time ever, also offered more coverage of girls’s sports than men’s sports on NBC; however, this coverage was primarily for girls’s sports deemed feminine e. g.

, gymnastics 12. Such misrepresentation of ladies’s sports has been argued to be responsible for the loss of attention in women’s sports from sports fans 9, 14, 15 and reinforces the public’s common terrible attitudes in opposition to women 61. As formerly argued, this lack of coverage of ladies’s sports may be protecting sports fans back from developing attention in women’s sports and adapting fan affiliations with women’s sports teams and athletes 27. The same study also noted that societal expectancies also promote divisions between boys and girls during youth, arguing that this issue is more than just an issue with the media. The media, but it surely, may play a crucial role in changing the inequalities women face in sports.

If the media plays such a huge role in shaping attitudes and values in regards to ladies’s sports, why does the media continue?For starters, as previously discussed, the media, particularly male members of the media, may be blind to the vast ameliorations in portrayals of women and girls versus men and boys in sports 41. Additionally, sports fans are continuing to monitor sports because it allows eustress, boosts self-worth if a favorite team or athlete performs well, offers a way to ‘escape,’ entertains them, provides an opportunity to gamble, is aesthetically alluring, commits one to a larger group affiliation e. g. , sport fan of a particular team, and brings families together 64. Perhaps, given all of those skills advantages, sports fans proceed to watch sports in an attempt to reap more of the advantages, which by accident leads the media to accept as true with that their viewers likes what they are looking, reinforcing the emphasis on men’s sports and the de emphasis of girls’s sports.

METHODSCollege students were recruited from a number of classes associated with psychology, sociology, and sport sciences at a Midwestern institution. The individuals were divided in half for the control and experimental condition. Although 89 people started the study, 58 65. 5% ladies; 32. 8% males accomplished all 4 weeks of the study Mage = 20.

0 years. The control group completed a survey each week while the experimental group watched numerous spotlight pictures of masculine women’s sports e. g. , soccer, hockey, etc. each week.

Highlight pictures of ladies’s sports that had athletes competing on behalf of the US was purposefully selected that allows you to foster a connection to the athletes of the respective pictures. The researchers chose this system as a result of identification with a sports team is associated with emotional responses toward the competitors 6, 4, 65 and because the current study was conducted in the US. RESULTSMeans and traditional deviations for all variables are available in Table 1. Prior to the fundamental analyses, Pearson’s correlations were determined between all the variables see Table 1. Table 1 depicts many gigantic correlations.


For example, the initial prejudice measure was constantly and definitely correlated with future prejudice scores and was constantly and negatively correlated with the change in prejudice over time. The preliminary interest measure, but, was continually and definitely correlated with added attention scores and was negatively correlated with the third and final prejudice scores and the change in the attention from week one to week three. A factorial two way multivariate analysis of variance MANOVA tested the effects of the intervention Control versus Experimental and Gender Male versus Female versus Other on prejudice, interest, and the changes of prejudice and interest over time as they relate to female athletes and girls’s sports, respectively. There was not a statistical significant model for gender, F16, 92 = 1. 598, p = .

085; Wilks’ Λ = . 612, partial η2 = . 218. There was also not a significant model for the combination of gender and intervention, F8, 46 = 1. 668, p = . 132; Wilks’ Λ = .

775, partial η2 = . 225. There was, but it surely, a significant model for the intervention, F8, 46 = 2. 713, p DISCUSSIONThe main goal of the present study was to explore how higher insurance in opposition to women’s sports adjustments attitudes against women’s sports and feminine athletes. The passage of Title IX supported a dramatic increase in the number of girls and women participating in sports over the last 40 years 34. As women and girls are increasing their sport participation, sports fans have become more drawn to women’s sports 3.

While more girls and women are engaging in sports than ever before and sports fans have become more interested in women’s sports, many sports fans and critics argue that women’s sports are just boring; they complain that ladies’s sports are not nearly as entertaining as men’s sports 61. Perhaps, sports fans are not attracted to women’s sports as a result of they’re coated significantly less than men’s sports, indicating that they are less critical and less appealing than men’s sports and other topics that are coated more regularly in the media, some researchers hypothesized 9, 14, 15. Using theoretical frameworks from Agenda Setting Theory, Framing Theory, and the Mere Exposure Effect, we hypothesized that greater consciousness and publicity to insurance of women’s sports will increase interest in and decrease prejudice in opposition to women’s sports and feminine athletes. Increased insurance of girls’s sports should arguably create an impression that ladies’s sports are important. Additionally, this higher insurance should lead to increased exposure to ladies’s sports.

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Because the more someone is exposed to a stimulus, the more favorable reactions they need to it 69, the more someone is exposed to ladies’s sports, the more favorable attitudes they need to have towards women’s sports and female athletes. Despite these theoretical conceptions, our hypotheses were not supported with our intervention. Prejudice against female athletes, nevertheless it, did considerably lower after 3 weeks, but didn’t lower after 4 weeks, when exposed to increase coverage of women’s sports. Therefore, increased insurance of ladies’s sports does recover favorable attitudes against women’s sports and feminine athletes but doesn’t always augment attention against women’s sports. Perhaps, prejudice was not lowered after 4 weeks of the intervention because of the lack of interest and motivation to continue engaging in the study brooding about 31 individuals dropped out of the study. Furthermore, attention might not have been affected as a result of participants did not have an emotional attachment to the ladies’s sports or female athletes that they were watching.

After all, identity with a sports team is extremely associated with extreme emotional responses to the respective team competing 6, 4, 65. Therefore, because sports fans most simply develop emotional attachments to local and local teams 54, attention towards women’s sports may augment if sports fans can more easily identify and access local teams and athletes. The emotional attachment to such a team and/or athlete will augment attention in looking the team or player and augment investment in women’s sports. In addition, prejudice against female athletes forever lowered regardless of even if individuals were uncovered to higher insurance of girls’s sports. Participants may have become self aware of their terrible attitudes towards female athletes by being always puzzled on them. Because self attention of bad attitudes decreases prejudice 70, enhanced self cognizance from responding to the survey likely influenced contributors to try to keep in mind and evaluate their very own reasons for having terrible emotions and emotions foremost to the lower in prejudice against female athletes.

CONCLUSIONAn intervention on increased insurance against women’s sports diminished prejudice towards female athletes after 3 weeks, but not after 4 weeks and had no effect on attention against women’s sports. While the intervention did not affect attention and only affected the change in prejudice after three weeks, self consciousness of terrible emotions and attitudes may decrease prejudice. The intervention is restricted, though, as a result of the number of female participants compared to male members and because of using video links opposed to live footage or in person experiences. In addition, the study featured individuals who were college college students and never mainly sports fans. Future reviews should implement interventions on male sports fans and children which involves watching women’s sports in person of local or regional teams relative to the individuals.

Specifically targeting children, for instance, may recover attitudes toward female athletes by molding the attitudes of the next generation. APPLICATIONS TO SPORTSAll too often, sports fans, athletes, directors, etc. discriminate against female athletes. Many sports fans are not even drawn to looking women’s sports. The present study adds facts for what did and didn’t work to recover attitudes and augment the likelihood that sports fans will proceed to monitor women’s sports. Researchers should use this assistance to grow interventions to improve attitudes and the popularity of women’s sports.

Researchers should, for example, immerse individuals into the game by providing them with live access to the competitions in preference to providing them with highlight photos. Such interventions can help bridge the gender gap, especially in sports. The present study not just provides groundwork for future analysis, but also advises sports body of workers i. e. , coaches, sports media broadcasters, administrators, etc.

on how to advertise women’s sports. Many sports workforce and male athletes toughen negative attitudes towards women’s sports by minimizing and altering compared to men’s sports their coverage via airtime on television, among many other forms of media communique. The current study offers the concept that these sports body of workers and athletes want to focus more equal realization on women’s sports with a purpose to recuperate attitudes against women’s sports. Women’s opportunities for aggressive actual undertaking were restricted in America until Federal Legislation, commonly called Title IX, became law. It required American society to identify a lady’s right to participate in sports on a plane equal to that of men.

Prior to 1870, actions for women were leisure rather than sport precise in nature. They were noncompetitive, casual, rule less; they emphasised actual endeavor rather than competitors. In the late 1800’s and early 1900’s, women began to form clubs that were athletic in nature. Efforts to limit women’s sport activity persisted as they became more involved in aggressive sports. This paper will present a history of girls’s involvement in sport in advance of the federal legislations enacted to do away with sexual discrimination in schooling and sport.

The notion of paying faculty soccer players has been an ongoing debate since the early 1900’s. With latest tv income as a result of NCAA football bowl games and March Madness in basketball, there’s now a clamoring for compensating both soccer and basketball avid gamers beyond that of an athletic scholarship. This article takes some extent/counterpoint strategy to the subject of paying athletes and will have advantage implications/consequences for faculty administrators, athletes, and coaches. Dr. John Acquaviva defends the present system by which faculties provide an athletic scholarship that provides a “free faculty schooling” in return for enjoying on the university team.

Dr. Dennis Johnson follows with a counterpoint making the case that athletes in these sports should get hold of compensation beyond that of a school scholarship and forwards five proposals to pay the athletes.