Exploring Interest Based Personalization in Mobile Advertising Department of Creative IT Engineering Pohang University of Science and Technology POSTECH, Korea Heung Chang Lee Department of Creative IT Engineering Pohang University of Science and Technology POSTECH, Korea Hyo Jeong So . kr . kr ABSTRACT In the worldwide mobile advertising market, offering applicable and customized adverts to skills customers has become a central issue. This analysis study explores the advantage of custom-made mobile promoting in line with tips that can be extracted from users’ mobile phones comparable to the frequency of using mobile purposes and the list of most commonly used purposes.
We conducted an experimental study with 15 members to verify our strategy. The effects show that the congruence between the type of person’s interests and the lifestyles of interest related software is statistically huge. Significant correlations were found between non-public demographic data and real types of mobile functions. meaningless random ads by email, immediate messages, online page banners, and dad up home windows. The main intention of this analysis is to discover a way to supplying significant customized advertisement content through the analysis of assistance that can be extracted from the list of users’ mobile functions. 2.