Exciting updates to ad sizes and workflow on

Mobile in app ad formats are forever evolving to facilitate better user experiences and better acting campaigns. At MoPub this is always top of mind, as ads are at the very center of our enterprise: our platform allows publishers to monetize their apps by selling ads to our partaking buyers. It’s essential that both our supply and insist partners fully take into account and utilize the variety of ad codecs that we support on our platform. It’s similarly vital that we continually increase the style ad codecs are organized and transacted to facilitate easier setup, increase flexibility, and maximize sell via.

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