Examples that Prove the Power of Brand Storytelling

Over a 12 day period, the sequential storytelling ads blew the classic ads out of the water. Refinery29 stated an 87 % increase in people visiting the landing page from the storytelling ads and a 56 percent increase in subscription rates. According to Melissa Goidel, chief earnings officer at Refinery29, “Quality and engagement are important when coming up a buyer base with real lifetime value. By telling the Refinery29 story in the course of the acquisition system, and building attention and consideration before driving to conversion, we were in a position to augment our return on funding and at last purchase a more informed and qualified subscriber.

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