In today’s data driven climate, phrases corresponding to “numbers don’t lie” or “numbers rule” have gained plenty crucial forex as to become veritable mottos in company. This is very true for advertising departments. Numbers in the variety of advertising metrics, advertising and marketing data and benchmarks are de rigueur. Indeed, as advertising and marketing departments evolve slowly from basic advertising through demand era to arrive revenue advertising, sellers are increasingly being held in charge of return on investment– you recognize, those pesky numbers.
How many visitors did we get to our website last month?How many leads did we generate from our new e book?What is our email crusade CTR rate?What is our CAC ratio and how can we get that number down?These are common questions causing heart rates to increase throughout today’s advertising departments. But what if you don’t have the numbers?No, heavily. What if you don’t have the data–the raw numbers–to verify your event achievement?And even supposing you have got marketing automation and event management software in place to assemble data, that doesn’t mean your sales, advertising, and govt team have agreed on the metrics you are going to use to investigate event fulfillment. What sellers often fail to become aware of is that successful events always begin with constructing realistic and measurable event goals.