Marketing personal hygiene items isn’t easy. Take tampons and sanitary napkins, as an example. The traditional method to advertising feminine hygiene products has been to prevent a real discussion of the product and, as a substitute, to only vaguely allude to aiding women cope with “that time of the month. ” The same can be said for adult diapers.
Advertisements for these protective undergarments generally address the subject from a serious, medical perspective, relating to “incontinence” and “urological disorders. ” The makers of other embarrassing items, corresponding to erectile disorder drugs, have taken the same method of their television commercials. These spots don’t mention sex or explain what “erectile disorder” is; instead, they frequently reveal scenes of older, active couples having fun with the outdoors and consult with the situation in serious, scientific terms. On any other hand, advertisers have embraced a much bolder strategy in advertising condoms, an alternative sensitive, probably embarrassing product. Not so vague references to sex and racy images of couples embracing aren’t uncommon in these ads. I have this difficult task when advertising electronic cigarettes; an e cigarette is a non smoking different to smoking tobacco cigarettes.
Marketing merchandise that are unpopular or that could be perceived as politically wrong can also be a challenge. With the environmentalism stream sweeping this nation from coast to coast, and with gas prices soaring over the last a number of years, gas guzzling sports utility cars have garnered the ire of many Americans. Trying to lure consumers can be tricky for car makers, given the modern financial and social local weather. The strategy most automotive brands appear to have taken is to stress the tremendous traits of those automobiles, comparable to their structural strength, safety elements, spacious inner, and garage space. With some audiences, highlighting those high-quality facets has helped balance the higher fuel costs and the environmental impact, as evidenced by the multitude of SUVs touring on our nation’s roads nowadays. As with SUVs, present day economic conditions have made most forms of real estate a hard sell because the U.
S. housing bubble burst a few years ago. As the steady decline in American home values demonstrates, the essential approach to advertising real estate and luring in buyers has been to reduce asking prices. Perhaps the truest sign of the abilities of a marketer is the means to sell products which have very little function by generating marketing hype. The prospect of selling pet rocks would have left many promoting folks scratching their heads very similar to the idea of trying to sell ice to an Eskimo, but not for Gary Dahl, a advertising and marketing government who conceived of the pet rock in 1975.
Dahl used his savvy advertising and marketing mind to convince Americans to shell out cash for small rocks – rocks that they may have easily gone outside and found themselves. The stunt worked, and the pet rock idea easily made Dahl a millionaire. Going Guerrilla. When coping with these kinds of issue items, the information superhighway can be a surprisingly valuable useful resource for creative, external the box indirect advertising and marketing. Blogs deliver a less formal, more intimate forum to interact in a discussion about these touchy issues.
For example, finding a blog that focuses on women’s issues can be a first-rate place to post a comment about sensitive female merchandise, along with a link to the product’s online page. In addition, discovering a site dedicated to issues affecting an older demographic could be a good place to supply a guest post offering a frank discussion of incontinence, followed by a link to an adult diaper website. These kinds of guerilla advertising and marketing can help generate buzz and build brand recognition for odd items that wouldn’t fare well if advertised in additional a traditional medium, like television. The Laugh Factor. Because many blogs supply a more casual, something goes environment, advertising during this forum may give a chance to take more inventive license than in a more classic medium. Humor is nothing new to the advertising world, but you might be capable of push the boundaries of what’s appropriate when advertising on a blog.
And that’s excellent news for those looking to sell some of those tough items discussed above. For example, while potty humor would be frowned upon if displayed in more conventional advertising, it has more advantage to find a captive audience in the blogosphere, where some of those challenging items can be provided in a funny light.