David Biggs, Managing Director at Network Rail Property, said: “Our new contract with the agency is great news for both passengers and advertisers. 900 million journeys start, pass through and end in Network Rail managed stations every year, making these environments hugely attractive places for brands to execute advertising campaigns. By working with partners to enhance stations’ advertising and commercial assets, Network Rail aims to create world class environments that surprise and delight our customers, while generating vital funds to reinvest back into the railway and reduce the burden on the taxpayer. We’ve been extremely pleased with the positive response that we have had from passengers to the innovative advertising experiences that we’ve delivered with JCDecaux in recent years and we are excited that the extension of our partnership will help us deliver even more of these campaigns. ”Jean François Decaux, Co Chief Executive Officer at JCDecaux, said: “We are delighted to have been awarded this contract and to continue our successful partnership with Network Rail that began in 2010.
Network Rail’s managed stations are a fantastic and powerful platform, with huge footfall in the largest cities in the UK. In a global first, JCDecaux will fully digitise Network Rail’s advertising portfolio. This will transform the ability to target the full customer journey from passengers’ arrival at stations to their journey to shop and work. Network Rail’s managed stations will continue to be a showcase for Out of Home creativity and digital expertise and the go to environment for the biggest and best experiential campaigns.
