Every app developer achieves higher consequences while integrating ad mediation platform into software in comparison to using of quite a few single ad networks. While ad network connects writer with advertisers, ad mediation platform connects publisher with dissimilar ad networks that experience a lot of advertisers in turn. Every ad community has its ups and downs Ad Network 1 can be strong in a undeniable region, Ad Network 2 can be strong in a definite ad format, Ad Network 3 can work better with a undeniable category of apps. As a result, the right aggregate of networks brings better performance. Ad mediation platforms have different algorithms of rating ad networks dependent on the program that integrates it.
Some monetization systems, like Epom Apps, select individual pool of ad networks and create custom SDK that may fit to a specific purposes and its viewers. There’s no replacement for experiments. Do not stay concentrated on working the old and good banners. Nowadays, there are lots of ad codecs that perform in a different way for every software. Be certain to try a whole lot of ad codecs and define the operating ones to your particular application. Think about rewarded video proved to be a good earnings source.
However, here’s one of the vital intrusive ad codecs. So!In return for watching the video ad give a real and instant value to users and bear in mind placement. If you are not able to supply a real value, call to mind digital goods in return for looking ads this is the most effective way to boost eCPM. You may find rewarded video best practices for both gaming and non gaming purposes in our previous posts. It might happen that you have just placed the ad in a wrong place to be able to reach its maximum abilities. Play around with different placements to see which ones get more clicks.
Monitor changes cautiously you don’t have loss of retention rates or uninstalls of your program. Show ads when user is the main engaged, though do not interrupt in app adventure. You want to know the average user session to set up constructive frequency capping for each visit. For example, in the event that your app is a level game, the main acceptable may be appearing interstitial ad after the completion of a level, not in the midst of a play.