You can put in, in settings you go cookies. Yep, that follows through. So even if you’ve got it by yourself web site, it’ll follow via on touchdown pages. They have an excellent little HubSpot Academy evaluation on it. Like here’s well, you recognize, here’s a polished free up.
I guess they flagged it at Inbound, so that they’ve had a little bit time to make certain it’s there. And also, like simple things, like a featured image is part of the settings there. So if you are sharing the touchdown page on social, featured image’ll come via. And then also, as a result of they have got the HubSpot ads add on, well, like an ad, it’s Okay, so I’ve been struggling with probably the most styling. I’ll provide you with an instance.
Form labels. I can’t actually exercise session how to style those on the touchdown page. You’ll style them on the form, right, and if you were to use that form on say a WordPress site, it might carry the styling over, but when you utilize that HubSpot form on the HubSpot landing page, it inherits the styling from the touchdown page. Now on the landing page itself, I can’t workout actually how to set the types of the labels on the forms. So I’ll give you an example.
They’re by default white, but then on the page, I honestly do not have a screenshot here in the show notes, but one of the ones I was engaged on for a client, we had a dark historical past, so I was making all of the font white so it sticks out, but I couldn’t get it on the form fields, so they’re all black. Now part of me says there’s something obvious I’m missing, that this is simply an issue I’ve only been playing with a few days so maybe I’ve missed it, but if I’ve missed it, then well, you recognize, it is easy to overlook, I guess. Maybe it’s really obvious and I missed it, but that was a difficulty. You can’t edit it head properties to put meta tags in. So our ordinary use case on a thank you page is often to put a noindex meta tag, ’cause you do not want Google indexing your thanks pages. So, to be honest, I have not played with it fully.
I’ve read one of the vital documentation about it, and I’ve actually gone in. So I’ll inform you one thing I did try to do, ’cause I’ve had clients ask me, like, “We’re not using a carrier spouse. “Can I just delete that off there?” So I honestly went into this purchaser’s account and tried it. You can’t delete things out of there. So you can not delete just like the entire provider widget, as an example. That will remain there.
I can go in and change what’s on it, but of course if I’m not using it, who cares?So just be privy to that. I idea maybe I’d be able to dispose of a complete widget, but I can’t. Well there’s this complete argument to be made for it around social proof. And I’ll fortunately admit, I’ve tested this way back when it started years ago. I was buying thousands of fans and likes on money owed.
I was just trying out it to see how it goes, and certainly there has been a social proof aspect there, and naturally that they had no engagement or anything else like that, so absolutely worthless, wasn’t even riding site visitors, totally fake, but it definitely gives the appearance of credibility. If you were only doing fake likes and faux followers, sure, it’s very evident. But when you blend it in with honestly a real group, you’re basically accelerating or giving the appearance of multiplied growth. So that’s the way it could have been used I guess well They kinda must in some ways, but money speaks louder than words, and their earnings call has shown massive increase, so advertisers don’t care, right, people don’t appear to care. You know, who knows what’s gonna happen. Anyway, it just raised for me, this concept again, of as an agency, and as a marketer, and perhaps listeners as agents, and well other agencies, how do you feel about putting money into a platform, I’m pondering mainly of Facebook, but applies to all of the social structures, particularly applies to Google, giving them money, okay, to drive effects in your consumers, on a platform that you simply are increasingly uncomfortable with?And I’m more and more uncomfortable with Facebook, and back in episode 151, which was ages ago, we truthfully mentioned this idea of would you advertise on cigarette packs?And I was kinda being overly dramatic at the time, but I kind of feel the instance still holds, a very addictive and potentially harmful product that you simply promote on to get results to your consumers, and so I have this ongoing clash, and I think the reason I mention it is as a result of I know other dealers, here is nagging or niggling at them.
And I think we’re gonna see some variety of change in behavior with many retailers maybe rethinking how they spend their dollars, and I’m actually rethinking our agency, how we function our agency. I truthfully wanna pull back from doing paid, we do tons paid advertisements for our consumers, as it gets such good effects, right. You can’t deny that, it’s pay to It’s pay to play, you ought to do it, right. And I know there are a few companies, Databox is one, that hasn’t done any paid, and well they’ve done a very strong content plan, but I kinda feel like, well, believe in the event that they’d done paid, they would have grown heaps better, I don’t know, you recognize, I can’t say they have been very a success, but there may be exceptions to the rule of thumb, but as a familiar, most businesses, they must pay to play. They ought to pay Facebook, and they get consequences, and so I’m increasingly uncomfortable with it, so I’m like, how do I try this as an agency and perhaps listeners, as a marketer, how do you do this and feel right about it?Well, I think it is the difference between the users, because there’s a case, a strong case to be made, that particular structures, Facebook, Google, are harmful in the sense that they’re addictive, and that they also propagate knowledge in a bubble which may just strengthen biases that are not beneficial, and can be hence harmful to others that are excluded or biased against, discriminated, et cetera.
I don’t wanna go into that here. Let’s just assume that that’s imaginable and that’s true. If it’s, do I wanna be a part of that platform?Now, Yellow Pages, not addictive, not dangerous. Extortionate, maybe. That’s right!But anyway, what I wanted to say was, there’s some really good stuff in there, and it does not take long to take heed to it, and I wanted to spotlight, as a result of he is someone that has actually, I would truthfully recommend reading the book in the beginning. When you’ve read the book after which you hearken to his podcast, you form of, I think it makes a bit more sense, since you can bear in mind where he’s coming from, versus just listening to that idea and going, oh, really, does this guy have any idea?But I think it’s really concept scary, and I loved it, so that’s why I wanna recommend it on the show.
All right, we have not, the resource of the week, Craig, and here’s to do with adaptive trying out. Yeah, and look, if you’re a marketer, I think you’ve got to take into account that this is available, and this available now in Enterprise within your portal when you are an Enterprise user. If you’ve got Professional, you’re not gonna see that. You’ve still got AB checking out, which is dead. So I’d definitely be using that, as a result of I think even it’s under applied, but remember that this is accessible to you, and you know, there are people who would be using this, not necessarily on the platform, but using other tools that may truthfully have it, and I think it’s really important to have an wisdom of what this is.