“The addition of Headway enhances the digital capabilities that Entravision offers to our advertising and advertising and marketing companions and our capability to target audiences and purchasers,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “Led by a seasoned govt team, Headway combines best at school advertising and marketing generation with a robust sales organization, product innovation and holistic operations. We expect this transaction may help us fulfill our goal of doubling Entravision’s digital earnings to greater than 20% of our total revenue.
It further strengthens our management in digital advertising and marketing to U. S. Latinos, in addition to expands our facilities to arrive the 600 million people in the Latin American market. “”The Headway acquisition represents a crucial milestone for Entravision,” said Esteban Lopez Blanco, Entravision’s Chief Strategy Officer. “This transaction will deliver synergies with our more than 300 local and national transmedia sales team members in the U. S.
, and the Latin America region. It brings huge opportunities as digital ad spend, e trade, internet and smartphone penetration will proceed to grow at multiplied rates for many years as compared to the U. S. market. This transaction will speed up our digital innovation and growth by offering new items and markets while broadening our scale.
We will even be expanding our proprietary data assets for Latinos with the merger of Pulpo data and Headway’s DataXpand DMP. Finally, and intensely importantly, the purchase of Headway helps Entravision dramatically expand its programmatic advertising features via Headway’s strong dating with MediaMath. As the end global tech company for agents, MediaMath combines sophisticated advertising application with global reach and scale. Headway and MediaMath’s consumers come with the end agency maintaining businesses and types across Latin America. “”This transaction represents a ancient milestone for Headway,” said Martin Kogan, Chief Executive Officer of Headway. “By integrating into Entravision, we will become part of a bigger association that will supply extra scale, resources, assist and synergies that continue to let us more correctly grow our business and invest in product construction, expansion of our team and securing relationships with new clients and partners.
I am excited concerning the value Headway mobile, inventive, video, reveal, data, functionality and programmatic know-how can bring to the table as we gain access to Entravision’s assets, talent, generation and sales and marketing teams. “About Entravision Communications CorporationEntravision Communications Corporation is a number one media company that reaches and engages U. S. Latinos across acculturation levels and media channels, in addition to clientele in Mexico. The brand’s comprehensive portfolio includes incorporated media and marketing answers constituted of acclaimed tv, radio, digital homes, events, and data analytics amenities. Entravision has 54 basic television stations and is the largest affiliate group of both the Univision and UniMás television networks.
Entravision also owns and operates 49 essentially Spanish language radio stations presenting nationally recognized talent, in addition to the Entravision Audio Network and Entravision Solutions, a coast to coast countrywide spot and network sales and marketing association representing Entravision’s owned and operated, in addition to its affiliate spouse, radio stations. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. bout HeadwayHeadway, marketing powered by technology, is the prime data driven media buying brand for dealers everywhere, integrating proprietary technology and state of the art spouse platforms. With 18 places of work currently open around the world, Headway’s solutions help brands optimize and target ads to drive consumer engagement. Since 2010, the manufacturer’s technology combines DMP and strong media buying functions in a one stop commercials platform for seamless, data driven campaigns for web, mobile, video, social and other electronic structures in rising and built markets alike. For more data, visit or email .