2. Understand the hypercasual gaming viewers. Casual and hyper casual gaming publishers are transforming into supply exponentially and in November of last year, seven of the end 10 free gaming apps world wide had the MoPub SDK put in. We expect to see larger and more experienced gaming companies from other genres get into the hyper casual space, either independently or by buying smaller competitors. To take advantage of this anticipated augment in supply, demand companions should look to higher keep in mind the variety of users that this vertical attracts and target them as a result.
As noted by MoPub’s Vincent Pagnard Jourdan, “Because the barrier to entry for players is so low, these sorts of apps have given a huge opportunity for app developers to arrive an audience that until now was not necessarily into gaming. Think about world wide hits like Candy Crush, that are predominantly played by an older, female viewers — which is the contrary of the stereotypical young, male ‘gamer’ personality. ”3. Bridge the space among user acquisition and ad monetization. Connecting user acquisition UA to ad monetization is becoming more important than ever, in particular as publishers who’ve predominantly monetized via in app purchases IAP at the moment are increasingly turning to ad monetization to gain incremental salary.
As we’ve discovered, not just do in app acquire whales exist, but ad whales exist too; greater than 80% of mobile app ad revenue comes from just 20% of app users, in line with Soomla. DSPs should aim to build reporting tools and concentrated on capabilities to achieve incremental UA budgets from IAP first publishers, as much of these publishers’ budgets are going to networks today. 5. Embrace rewarded video ads. Rewarded video ads have long been associated with best serving efficiency marketers buying stock in gaming apps. But that’s changing as entrepreneurs realize the high engagement levels that rewarded video ads offer.
Consumers have also shown a willingness to trade their attention for such things as free content material or rate reductions offered by brands and agents. The IAB’s recent report on opt in value exchange advertising noted that on MoPub’s programmatic trade, 54% of the top 50 advertisers buying rewarded video in August 2018 were non gaming advertisers. Interested in additional rewarded video stats?Don’t miss these six insights. 6. Go vertical. The world is entering into vertical video, and this format is anticipated to keep growing in 2019.
We’ve seen the good fortune of vertical video ads contemplated on MoPub’s platform as well as with major gamers across the industry. For instance, in September 2018, YouTube introduced that it was launching vertical video ads “to provide a more seamless mobile event for viewers,” a nod to the concept that mobile video is increasingly viewed vertically. Per eMarketer, 73% of surveyed entrepreneurs and agencies everywhere theory vertical video was either valuable or very positive in 2018.