Effective Marketing Strategies for SMEs
The development of SMEs or Small and Medium Enterprises continues to develop due to increasing economic growth. This development certainly requires SMEs to be more creative and innovative in formulating effective marketing strategies. An SME will find it difficult to develop if the business actors do not know how to market a product effectively. Below are some of the strategies you can use to market your SME business.
Create Unique Products
Make a product that is unique and has advantages over other similar products. Competitors are of course everywhere, if the product or service you offer doesn’t have many advantages, it will be difficult to compete. Not only that, besides being unique and high quality, the product you want to sell must also be able to meet consumer needs. Along with the times and technology, consumer needs also change, therefore, you must always do innovation regularly. This is to help you in the competitive market and make your customers loyal to the product being sold.
Become a Networker
A networker is someone who has a very wide network and has an optimistic nature in running a business. If you are not a competent networker, then now is the right time for you to learn to become a networker. If you lack confidence, you can hire a salesperson who can be counted on as the spearhead for expanding your SME network.
STP stands for segmenting, targeting, and positioning. Where these three things are related to each other. To market SMEs, you must determine market segmentation (segmenting), namely by placing consumers in sub-groups in the product market, so that buyers have a response that is almost the same as the marketing strategy in determining the company’s position. If you have determined the segmentation, you must determine the market (targeting), where you must evaluate the various segments to decide who is your target market.
After determining segmenting and targeting, now you determine product positioning, which is a combination of marketing activities conducted by management to meet the needs and desires of each target market. All three strategies must be done well to achieve successful marketing.
Make use of E-commerce
By taking advantage of e-commerce, businesses have the opportunity to reach a broad and even global market. E-commerce in the business world can support cutting distribution chains so that consumers can get a product at a low price. Product marketing with e-commerce has several benefits, including being cheap and efficient, having unlimited access, and shortening the distance of product distribution.
Consistency in carrying out a marketing strategy is important. Apart from being creative, SMEs are also required to be consistent in carrying out the chosen marketing strategy. This is important because consumer confidence will be built if you are consistent in the line of business you are engaged in and become an expert in it.
Those are some marketing strategies that you can do to develop your SME business. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.