Effective Email Marketing Strategies That Help Business Development
In running a business, it cannot be separated from marketing or marketing activities. Marketing is a series of activities or company activities to meet customer needs and satisfaction. Starting from making products, determining prices, where to sell them, and promoting these products to consumers. The marketing activities themselves range from direct sales, promoting through social media, placing advertisements on radio, and also email marketing.
If your business is large, there may be many marketing methods you can do, but when your business is still on a small scale, marketing activities become one of the big challenges. Where you have to think about how to do good marketing to grow a business at a modest cost or not much. Besides, you also have to think about ways how this marketing activity can provide stable profits for the company every month.
For those of you who are currently attacking to start a business and want to do marketing activities, you can take advantage of email marketing as a promotional method that is economical and easy to do. Below are some ways to do email marketing that is right for your business.
Types of Email Marketing
a. Invitation Email
This type of email marketing can help you keep your clients and customers up to date with upcoming company events. This type of email can be sent a week or no later than one day before the company’s activities will take place. This can help you encourage customers to attend the events we create. For example, when you want to hold a seminar or workshop that involves customers, or when you want to invite customers to take part in training for free, and so on.
b. Email Digest
This is a type of email marketing that is automatically generated by an electronic mailing list. With this email, you can define the period for which the email is used, for example, the day, week, month, and so on. You can also limit the recipients of this email, for example, 10 people, 100 people, 200 people in one sending.
Newsletter is a type of email marketing that can easily maintain your customer loyalty through the use of information in any upcoming business news or promotions. A newsletter can be sent repeatedly and regularly, for example, once a month or even once a week.
Strategies in Sending Email Marketing
After you determine the type of email marketing you want to use, the next thing you should pay attention to is the points in the email itself. Because many people will not always read the email you send, especially when the email smells like a promotion of a product. Below are strategies you can apply to make email marketing more effective than you can emulate.
a. Email Subject
The first important point that must be considered in creating email marketing is the subject or title of the email itself. Therefore, before sending the email, you must pay attention to the subject of the email to attract customer attention and contain an invitation to do something. Never underestimate an email subject if you want your marketing email to be opened, read, and received by clients or customers.
b. Email Display
Not all e-mails that are opened by subscribers are due to the writing of the e-mail subject that is attractive and invites people’s attention to read it until the end. A study conducted by the Direct Marketing Association found that 88% of people who open emails like the appearance of HTML content and the remaining 12% like the appearance or content of email in the form of text. For this reason, after determining an interesting subject, make an email with a display that attracts the attention of customers and can make customers do something in the email, for example pressing a button or button to get a promotion.
c. Request Personal Data
When you want to collect a customer database, then of course you have to include your data form in email marketing. Try to only get important data, such as email addresses, to increase the number of subscribers to your website or blog. Because, by requesting too much database, besides making customers lazy to fill it in, this can also make customers feel hesitant in providing information about themselves, especially with the rampant misuse of information via the internet as it is today.
d. Customer Testimonials
In email marketing, you can also add content about customer testimonials to increase the effectiveness of subscribing to emails for your website or website. For those of you who run a business on a small scale, you can include photos of satisfied customers with the products or services your product offers, or by displaying testimonials from famous people on your site. It aims to provide information about email in the hope that the company will provide valuable information that your potential customers are looking for.
e. Prize Promo
To attract subscribers to do something in your email, you can also offer attractive promos to people who have subscribed. For example, by providing discount codes or other promo specials that you can include in the marketing email you send. Consider the aspect of a win-win solution for customers who want to register for list building email as well as for potential customers who want to get something from the company.
By understanding the types of email marketing and the strategies you use when you want to send emails, you can do marketing more precisely. Besides being able to reach many customers with just one email, you can also do this activity at an affordable cost. This promotional media can even be more effective than advertising through TV, radio, or print media which of course will cost a lot of money.
So it can be concluded that, when your business is still on a small scale and does not have sufficient promotional costs, you must be able to do promotions through email marketing properly. That way, you can more easily market and introduce your products to a wider range of customers.
For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.