2. Use focused advertising with Google AdSense. Google’s AdSense software permits you to generate income advertisements in your site by placing targeted text ads generated by Google to your pages. The ads appear in oblong boxes running down the side or across the bottom of a web page with the words “Ads by Google” excessive. These ads are paid for by businesses that use Google’s pay per click application, AdWords.
These ads mirror the content to your site, so in case your site sells a book on how to appreciate genuine baseball cards, as an example, the ads that appear for your site might be for baseball card retailers.