E-Commerce Marketing Strategies Optimize Your Online Store Sales
Having an e-commerce website without creating a marketing strategy that can increase traffic, it is impossible to achieve success. Or maybe you have made an effort to come traffic, but the results have not been seen. Various ways to bring traffic to an online store you can do with several e-commerce marketing strategies including through social media, Facebook Ads, Google Ads, blogging, SEO, and guest posting.
Many mistakes that beginners may make e-commerce such as not planning the right marketing strategy. For example, only displaying a small number of products, less attractive product photos, confusing transaction procedures, or overly high shipping costs. This can cause your website visitors to leave or not make a transaction. Therefore, this article will specifically discuss e-commerce marketing strategies that can optimize sales on your e-commerce website. The following explanation.
1. Use the Newsletter
Using one of the marketing strategies that is considered quite effective like a newsletter, it is important to drive your success to increase website traffic. For example, after a visitor closes a page, there will appear a newsletter sign up that contains a 20% discount with their email subscribers. Furthermore, the email received from the popup function is to invite visitors back to access your website and make product purchases.
The more consistent you are sending emails to subscribers, the higher the potential for success. Besides, you can also develop an email list to support the success of e-commerce marketing.
2. Referral Marketing
The importance of referral marketing is an effort to build great opportunities to get new customers. You can offer this offer in the form of rewards to new customers. So, they will also discuss the benefits of your product and company. Besides, the trust that your customers give to the company will increase. Furthermore, they will be compelled to buy your product on the recommendation of their relatives.
3. Using an Abandoned Cart Email
About 65% of customers leave a shopping basket during the transaction process in e-commerce. Usually, these are customers who are interested in your product and add items to the basket. They only do the initial transaction process then do not proceed to payment. Through the email cart, you have the opportunity to invite customers back to complete the transaction process as soon as possible.
4. Implement Adwords Retargeting
Setting targets back or retargeting through advertising on promotional platforms will help strengthen your brand in the community. It also serves as a reminder for visitors to the latest site for the product you are promoting. For example, offer a 30% discount with the terms and conditions that apply. Running retargeting ads of this kind is considered more effective than implementing conventional online advertising. Based on research on studies of website visitors who are re-targeted or retargeted through display ads, have a 70% chance to re-visit your website.
5. Do Facebook Retargeting
Facebook retargeting is very important for you to apply to your online store, considering that Facebook is a social media with a very broad audience. For example, you are retargeting on Facebook by offering a discount of 30% which is the same as Adwords. If you succeed in combining these two types of retargeting, then the intensity of the audience who sees your ad will also be even greater. Thus, new customers will come to your website and make transactions.
And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.