Duct Tape Marketing

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He served as Chairman and CEO of Cree for 16 years where his team successfully led the LED lighting fixtures revolution not just by developing new merchandise, but by specializing in solving old problems in completely new ways. He has seen what it takes to make the impossible, possible. Under his management, the agency grew from just over $6 million in annual revenue in 1993 to over $1. 6 billion as they converted Cree from a start up into a world market leader with 6,500 employees all over the world.

Cree was diagnosed as MIT Technology Review’s 50 Smartest Companies for 2014 and as one of Fast Companies World’s 50 Most Innovative Companies in 2015. In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry, CEO of Design Pickle. Russ Perry has been involved in branding and advertising strategy for during the last decade. He has worked to shift the status quo with brands akin to Apple, Morgan Stanley, Pebble Tec, LG, Botanicare and the Harlem Globetrotters. In 2015 he launched Design Pickle – the realm’s biggest flat rate graphic design platform. Design Pickle has helped over hundreds of clients use the Graphic Design Cloud – a completely unique combination of picture design service backed with generation and automation.

Russ Perry founder Design Pickle from the concept that each person needs access to seamless, dependable, and professional graphic design on a constant basis. In this episode of the Duct Tape Marketing Podcast, I interview Steven Herz, President of The Montag Group, a sports and amusement talent and advertising consultancy. He also is a career advisor to CEOs, attorneys, entrepreneurs, and young specialists. Prior to becoming a member of TMG, Steven was the President and Founding Partner of IF Management, an industry leader whose broadcasting division became one of the largest in the distance, representing over 200 tv and radio personalities. The agency represents some of the largest names in sports and news media, including NBC Sports Mike Tirico, ESPN’s Scott Van Pelt and Dan Shulman, and CNN Chief International Correspondent Clarissa Ward.

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