DSP Blog OrbitSoft

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Recently, a shopper operating with our OrbitSoft DSP platform recommended adding the ability of amassing and storingopen source user data, which is discovered in the inquiry for ad viewing, assuming utilizing the accrued data in thefuture for introduction of audience segments. In the long run, these segments can be used when targeting advertisingcampaigns. Since this kind of assignment takes numerous effort and touches many platform services, we decided to splitit up into several phase. The goals which we needed to accomplish at each phase were set in such a way so that you can havea finished, operating answer at the completion of every phase.

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