Apart from vanity metrics similar to impressions, views, likes, comments and shares, will a well finished YouTube marketing crusade have a good impact on your company’s base line?How successful you’ll find YouTube marketing ultimately depends upon how you define a crusade’s achievement. Video content, like any other, could be created with a strong idea of the buyer’s journey and your inner sales funnel in mind. It will likely take time to build a following—as with all social channel—but there are ways to get a jump start on your YouTube achievement, like developing an AdWords Campaign. Ultimately, if you stay committed and keep generating nice content, you will see effects.