Does Website Speed Actually Affect SEO? We Asked Publishers.

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As a publisher, your enterprise is really run on two things—income and traffic—both go hand in hand. Most publishers want site visitors because they want revenue. In reality, most publishers would sacrifice a perfect speed score for sustainable traffic which finally leads to making additional cash. These two aspects are the lifeblood of the electronic publishing enterprise. But by hook or by crook, mobile speed won out by a gross majority on this poll.

51% said that they’d rather have a 100/100 mobile speed score than greater revenue and traffic. This is unfathomable as a result of there’s no analysis or data that a speed score itself is correlated to raised site visitors and ad earnings. We’ve shown that UX has a correlation to SEO. Still, you’d be hard pressed in finding any internet sites out on the web today that said, “We superior our speed and we saw a 25% augment in organic traffic immediately. ” Unless your online page is dirt poor slow, the options you getting a mobile speed score of 100/100, after which seeing dramatic traffic increases are very low. Those case experiences simply don’t exist.

That’s why I’m a bit skeptical when publishers say the only reason they want a faster site is for “user experience. ” We’ve seen distinctive times where people improve the rate in their web page and the user experience is absolutely unimpacted. So if that’s not where site speed makes an impact, then what’s it?What’s miraculous is that website speed was polled as “Top 3 significance for SEO. ” There’s almost no data that helps this belief. SEMRush’s rating factors chart, speed didn’t even make the list for metrics that affect search ratings.

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While speed is one contributing factor of UX, it is not the best determiner of UX.