Performance depends upon a few choice elements, adding the niche of the region and the specifics of the ad units hired. Despite these challenges, we’ve scoured the Web for dependable assets for benchmark figures on exhibit ad CPMs. These assets, which have been used to collect the knowledge in the above table, are highlighted intimately below. The contrast is pretty simple: CPM refers back to the price of buying 1,000 ad impressions, while RPM refers to the income generated from serving 1,000 ad units or from serving 1,000 pages–more on this contrast below.
In many cases, these metrics may be almost exact; what the advertiser pays is what the publisher gets.