Every year there are trillions of searches on Google and over half of them are carried out using a mobile device. With the creation of multiplied text ads and mobile bidding that’s independent of base laptop bids, AdWords is already well on its way to becoming a mobile first advertising platform. Now, Google has introduced mobile first indexing, which means that either a mobile responsive site, or a separate optimized mobile site is indispensable to the success of many other components of your digital strategy. From content advertising to creating screen ads, the entirety you do should agree with and incorporate mobile.
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