The good news is that Facebook remains to be currently the 1 social media platform in the United States, with an impressive41% of its users being over the age of 65. So for advertising that goals a senior demographic, there simply isn’t a more in-depth platform. On the other hand, Facebook had a difficult 2018, with a data breach that affected 14 million users, gaining a reputation for being the platform of choice for weaponized, political propaganda, and a continuous drop in recognition with younger demographics, a great deal so that many folks feel the dating between the general public and Facebook may be altering. Video digital advertising and marketing, in some ways, offers the best of both worlds. The actual budgeting and mechanics of video production are well understood and documented, since video itself is a 20th century medium.
However, now video is paired with the totally correct and efficient user metrics of digital media to provide much more useful data on how actual efforts are performing. Whether you’re creating videos for Instagram, Facebook, YouTube or even your individual online page, it is a top tier, tremendously positive digital advertising tool. You can trap and convey a lot of assistance and your brand’s character with video. As long as you stick with the fundamentals of excellent video construction, you could make marvelous gains.