Plan and execute multiplatform electronic advertising campaigns. Own our brand messaging strategy and criteria. Oversee email advertising and marketing and lead nurturing efforts. Plan and run conversion testing and other experiments. Own the use of our advertising technology platforms.
Be the point of touch for related owners and businesses, as needed. Coordinate with our content material manager on the scope and direction of content introduction. Develop and execute an ongoing content material merchandising strategy. Act as our neighborhood manager on our social media accounts. Work with the sales team on lead qualification, marketing to sales handoff processes, etc.
Work with the leadership team to take into account company aims and income goals, as part of the method advancement technique. Create touchdown pages and other conversion alternatives. Report on key consequences and other predetermined KPIs on an everyday basis, such as web page site visitors, lead generation, earnings attribution, and so on. Proactively stay on top of electronic advertising trends and news, on the way to inform future growth ideas and opportunities. Oversee paid media commercials campaigns on Google, LinkedIn, Facebook, and so on.
Act as the owner of our online page functionality, with a focus on optimizing for search and user experience. Bachelor’s degree in marketing, communications, ads, or a associated field. Historical track record of good fortune in a electronic advertising and marketing role. Exceptional project control skills, with a keen eye for detail. Comfortable operating in a fast paced, time limit driven atmosphere.
Self directing and agile, with the potential to quickly pivot thoughts, as needed. Experience with advertising and marketing automation, email marketing, and other associated structures. Passionate, creative thinker with distinctive analytical skills. Team player with superb collaboration and conversation skills. Outstanding communication and interpersonal skills.
Has a finger on the heart beat of what’s occurring in digital advertising, with an insatiable hunger for studying.