Although marketing has evolved a good deal over the last 100 years, an identical principles still apply as a result of human psychology has not modified. This is why is, regardless of how complicated the marketing panorama gets, simple copywriting continues to be the most efficient. No one knows this better than today’s guest, Craig Clemens, an amazing copywriter, brand builder, and positioner. As co founding father of Golden Hippo, a pacesetter in direct to customer advertising that builds innovative health, beauty, and pet care brands, Craig knows that it takes to attach with clients successfully. In this episode, we dive into Craig’s appealing marketing journey, adding some of the profound sales and life classes he learned from his time as a telemarketer.
We also gain insights into Craig’s copywriting method, where he highlights the importance of market research. He does not consider in selling products but as an alternative offering unique answers to people’s problems. We also hear more about Golden Hippo and its diverse mindset to constructing brands. Along with this, we touch on politics, where Craig dissects how beneficial marketing is key to constructing momentum and a dedicated help base.