Digital Advertising Basics: What is CPM, eCPM and rCPM? DigitalAdBlog

The electronic advertisements landscape is an ever changing atmosphere with thousands of interconnected features, buzzwords, technologies and other people who make it all work each and every day. If you are new or a veteran of the industry, it is always crucial to brush up and working towards defining the keywords of the industry. Personally, when I consider electronic advertisements i like to picture the smallest molecules of all it’s electronic media and work my way up to the more advanced ideas which are going down in the industry. Here is a refresher course at the basics: Learn what’s CPM eCPM and rCPM.

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