Content is no longer just written words reminiscent of white papers, blog posts, etc. It also is visual, audio, and interactive content material. Furthermore, the messaging within a social post itself can now be regarded content. The rules of content material advertising, as stated so time and again on this blog, encompass not being overly promotional.
Rather, content material is meant to deliver value to the reader – no one cares about you or your agency, they are looking to know what’s in it for them. After providing value along with your content, you’re going to then be seen as a thought leader. Your agency will then be at the end of their mind when it comes time to make a purchasing resolution.