Difference between traditional marketing vs digital marketing
According to Forbes, digital channels cost marketers 40% less to interact with a customer or prospect through digital channels than through traditional marketing approaches. So if you want to understand the fundamental difference between traditional marketing vs digital marketing and their effectiveness, you have landed at the right place.
The best way to understand digital marketing’s difference from traditional marketing is by looking at a specific example of how each type of marketing might approach a situation. For example, if a mattress company wanted to market its new line of mattresses, it would have to decide which marketing channels it would use.
Consider the following points to understand the differences.
Selection of medium
Selection of medium
A traditional marketer might choose to place ads in newspapers and mail circulars to its mailing list subscribers or place their ads on the television. On the other hand, a digital marketer might create a series of promoted social media posts aimed at key influencers like bloggers and YouTube personalities
Type of content
The digital marketer also would consider the type of content that should be created to promote the new line – blog posts, product videos, infographics or a combination. For both marketers, it’s important to analyze whether these efforts will lead to conversions or how many people will take action as a direct result of marketing efforts.
Traditional marketing is less targeted and has a much lower ROI. Digital marketing provides many advantages over traditional marketing for businesses, including measuring results in real-time.
Return on Investment
Digital marketing is more measurable than traditional marketing, making it more accountable and cost-effective. As digital marketing is growing rapidly every day, organizations are focusing on getting a sizable return on investment (ROI) from digital marketing.
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