Did You Know About Native Advertising?
Today’s digital marketing is a marketing strategy that online businesses rely on to develop companies by increasing sales. One of the most popular forms of digital marketing is native advertising.
Native advertising became known and became popular around 2013, along with the increasing interest of consumers in adblocker applications. The types of digital advertisements previously considered to have an interruptive display, causing marketers and publishers to feel uneasy as ad users. Responding to this, native advertising also emerged as an innovation and solution for digital advertising.
What is Native Advertising?
Native advertising is a form of paid content that resembles content on the media, along with the placement area. The placement area can be seen in terms of the layout, design, and type of font chosen. In short, the function of content from native advertising is to show that advertising is received by the audience as if it were purely from related media.
For example, in the form of native advertising you can see if you are searching results via Google, then includes the label “Ad” or “Sponsored”. No different from when you find promoted posts on social media channels both Instagram and Facebook, this is also native advertising.
In an article, recommend another article at the end of the article included in the category of native ads. Besides, examples of native advertising can be seen in articles written specifically following client requests, for example, containing the offer of a solution. Usually, this type of advertisement is also known as sponsored content, paid post, or advertorial. Therefore in native advertising, there are several types as follows.
1. Sponsored Content
Types of sponsored content are types of advertisements created by publishers or content creators, in certain formats and special quality. Usually what they present is articles, photo content, or video content.
This native ads category lies in its uniqueness that looks natural, and tends to be of interest to the target audience. Sponsored branded content, sponsored articles, and influencer marketing are the most popular ones used today.
Through these advertisements, marketers have a variety of choices to convey their marketing messages more innovatively and creatively. And does not interfere with the user experience of the target audience when searching for information.
Furthermore, sponsored content gives various choices to the audience in increasing the choice of important information for them. One reason is that native advertising is planned to be present following information search patterns or user habits. Also designed with a perspective that meets the interests of the audience.
2. Native Ad Unit
Native Ad Units are representatives of in-feed advertisements such as those that you encounter on social media both Instagram, Facebook, and Twitter. In paid search units that are seen on search engines like Google, Bing, promoted listings, will usually be found on e-commerce channels like Amazon.
3. Programmatic Native Ad
Programmatic Native Ad helps increase traffic or traffic to marketers’ sites. This is done through distribution on various online media. For example, presented in the form of content recommendations at the end of the article and on related media sites.
That’s the explanation about native advertising that you need to understand as a consideration for advertising. Besides, there are still many efforts you must do to continue to expand the market and increase sales. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.