An example to help clarify; a pet food agency places a tracking cookie on the checkout page in their website. When the user surfs the internet thereafter, each time they access a domain that enables Google ads to be served, the tracking beacon recognises the user and allows the genuine ads from the dog food agency to be served. As we all know that only folks that were on the dog food checkout page and code can be programmed to only target those who didn’t finished the method have been exposed to this actual code, we can serve up text and banners ads that remind the purchaser to go back and complete their purchase. Thus final the loop.
The most critical application of retargeting is to keep the logo front of mind. The dog food company for example may have separate tracking cookies on each of the separate pages for all of the pet food brands they sell. Ads true to each of those brands can then be served up maintaining the organisation top of mind. This serves two functions, at the start it reminds them to make an extra acquire, and secondly, it builds the logo through constant publicity to the purchaser, stimulating conversations and brand advocacy. If a user of the logo even for terribly small companies is invariably hounded by banner ads each time they use the Internet, they are able to’t help but be aware of the consistent onslaught of brand messaging. From a data insights angle in addition, it allows advertisers to build up a transparent photograph of the Internet searching habits in their cliental, offering unprecedented levels of client insight.