Evidence shows that consumers often hesitate to transact with Web based owners because of uncertainty about vendor behavior or the perceived risk of having personal tips stolen by hackers. Trust plays a crucial role in aiding clients overcome perceptions of risk and lack of confidence. Trust makes clients relaxed sharing private assistance, making purchases, and acting on Web vendor advice—behaviors a must-have to widespread adoption of e trade. Therefore, trust is important to both researchers and practitioners.
Prior research on e trade trust has used distinctive, incomplete, and inconsistent definitions of trust, making it difficult to evaluate results across experiences. This paper contributes by featuring and vali dating measures for a multidisciplinary, multidimensional model of trust in e trade. The model includes four high level constructs—disposition to trust, establishment based trust, trusting ideals, and trusting intentions—that are additional delineated into 16 measurable, literature grounded subconstructs. The psychometric properties of the measures are established through use of a hypothetical, legal advice Web site. The results show that trust is indeed a multidimensional concept. Proposed relationships among the many trust constructs are tested for internal nomological validity, as are relationships among the trust constructs and 3 other e trade constructs for external nomological validity, as Web event, non-public innovativeness, and Web site fine.
Suggestions for future research as well as implications for follow are mentioned.