Definition, Types, and Benefits of Online Marketing

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Definition, Types, and Benefits of Online Marketing

For many businesses, choosing a suitable marketing channel is not easy. This is because marketing will have a big influence on business development. Therefore, it must be done as best as possible. In today’s digital world, the internet is the center of many people’s activities, online marketing is predicted to be the most effective method.

Online marketing is considered capable of optimally expanding business marketing at a much lower cost than offline. Before assuring the effectiveness of online marketing and implementing it, you must first understand these definitions and concepts. The following Journal explains you.

What is Online Marketing?

In simple terms, online marketing or often referred to as digital marketing is defined as a marketing strategy that utilizes the internet. Marketing activities to get consumers’ attention are carried out by utilizing social media, websites, e-mails, and even augmented reality. This can be done with paid advertising, quality content or simply posting via online media.

The number of activities and interactions that occur in the internet world, makes a lot of business owners rely on this method to increase the selling value of their products. One post on the internet can be accessed by hundreds of millions of people around the world. So, wherever you do business, you will still be able to get global attention if you have entered the internet world.

Types of Online Marketing Channels

Here are some types of channels that can be used in online marketing.

1. Social Media

Reach consumers through paid advertising or organic posts using media such as Facebook, Twitter, Instagram, and so on.

2.Search Engine Optimization (SEO)

Optimizing websites with various content to get top rankings in search engine search results.

3. Email Marketing

Commercial messages such as promos, product offers, discounts, membership offers and so on personally using email media.

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4. Search Engine Marketing (SEM)

Another form of paid online marketing. You make a payment to a search engine to get your website visibility on that search engine.

5. Affiliate Marketing

Marketing uses affiliates or sales partners who are asked to place ads for your business on their website or social media.

6. Influencer Marketing

Marketing through industry experts or figures trusted by consumers when conducting promotions, advertisements, or product reviews.

7. Content Marketing

Marketing by creating content about your product or service and promoting it on various channels to reach potential consumers.

8. Lead Generation

Generate more conversions from people visiting your website, such as generating sales from them and getting the email addresses of potential customers.

Google Ads is a web advertising platform developed by Google, where advertisers pay to display short advertisements, service offerings, product lists, video content and generate mobile application installations in Google’s ad network to web users.

9. Web Optimization

The process of using controlled experiments to improve a website’s ability to drive business goals. To improve the performance of their website, website owners implement A / B testing to experiment with variations on their website pages to work out which changes will ultimately result in more conversions.

Advantages of Online Marketing

As previously explained, online marketing is predicted as an effective method to increase sales and develop business. This is not surprising because various benefits can be obtained when you decide to do online marketing. These benefits include:

Reducing Costs

This is the main reason why many business owners prefer doing online marketing over offline marketing. The use of social media, websites, and other internet media is mostly free of charge. Even though you use paid advertising online, the costs incurred are relatively cheaper when compared to placing advertisements on television, radio, newspapers, or printing large numbers of flyers.

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Pay per click is also a great way to save and keep an eye on costs as payment is based on the real clicks your ad gets. Unlike conventional media advertising which is quite expensive but you don’t even know how many people are paying attention.

Can be Measured Real-Time

Marketing that is done online is easy to measure through analytics tools like Google Analytics. So that information about clicks, visits, and sales from SEO, AdWords, social media, content, and email marketing are often obtained.

Although this is a long process but you can see the results in real-time after applying this method. In this way, the efficiency of your strategy can be measured and changes implemented immediately.

Quick Determine the Target

With today’s sophisticated marketing technology, you can precisely target potential customers who are interested in or need your product. Today’s technology can get potential customers to volunteer their information so you can track exactly what they need.

Long Term Exposure

Promotions administered through offline marketing usually only last 1-4 weeks. This is in contrast to online marketing which is an ongoing process. On search sites, your promotional content will remain visible to consumers for a long time. But you need to keep updating so that the content still looks interesting for your visitors to read.

Almost all business owners today use digital online marketing. Therefore, so that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is a web advertising service which will assist you control all of your product campaigns. helps you target your required marketing target and provides you with multiple options for marketing your product.