Definition of billboards: destination, function and type of billboard

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Definition of billboards: destination, function and type of billboard

Definition of billboards destination function and type of billboard

If we look at a glance, billboards and advertisements have almost the same goals and functions. However, have you known the definition of the billboard itself? And have you known the basic differences with advertising?

Well, let’s discuss this article with the definition of billboards and understand the difference with more profound advertising.

Definition of billboards

Immediate understanding is a media used to be able to submit information briefly to the audience continuously, both through image media, text, or audio.

In general, billboards contain striking images related to the products to be promoted or other messages to be delivered. The main objective is to cause a reaction from many people and also invite them to be able to do various things that you really want to deliver.

Definition of billboards according to experts

  • Barata.

The definition of billboards according to Barata is an activity that aims to convey ideas, information or services, to attract the attention of many people related to the ideas or services and services that have been informed.

  • Panji

Panji argues that billboards are every form of activities that have goals to introduce goods or services, and other things to attract the attention of many people.

  • Kriyantono

Kriyanto explained that the definition of billboards is a form of communication carried out without personal and aiming to convey a message in selling a product of goods or services and making the consumers buy products sold and pay various media used.

  • Durianto

Durianto explained that the definition of billboards was a communication effort to persuade people to buy and also use products or goods promoted.

Some forms of billboards that we often find in or outdoors are billboards, billboards, brochures, banners, posters, billboards, etc. The physical form of the billboard generally has a visual content, and audio visual.

Billboard and advertising differences

The only thing that distinguishes billboards with advertising is the contents of the content inside. If generally the ad has a longer and very detailed submission text related to the product of goods or services that are promoted, but the billboard will tend to be shorter.

The billboard will be decorated with graphic arts that can captivate each of the readers. Even though it is indeed functional and the purpose of both is very similar, but both have a pretty prominent difference.

Billboards based on procurement

Basically, billboards are made to provide interesting information and invite many people to be able to do what has been informed of the billboard. While based on its procurement, billboards are divided into two, namely commercial and non-commercial billboards, both of which have the following goals:

  • Commercial billboards

Commercial billboards are billboards that aim to provide information on many people related to company profiles, goods or services products, and other things related to business to benefit.

  • Non-commercial billboards

These billboards can be found in all four officials, such as in the sub-district office, schools or around the traffic light area. The main objective is to invite people to carry out various activities in accordance with government regulations.

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Billboard function

Billboards have a lot of functions in the business world, namely:

  • Persuade or invite prospective consumers to use services or buy products that have been informed.
  • Providing clear and short information on prospective consumers related to product products or services promoted.
  • Give a good impression on consumers in a brand, product goods or services in accordance with the informed.
  • Provide a sense of satisfaction in the product or service that has been informed,
  • As a communication medium between sellers and consumers.

While the billboard function on a social movement is:

  • Invite the community to want to obey and follow the rules or warnings according to appeal.
  • Increase public awareness about dangers, warnings, events, or other important information that must be understood. One example is a banner related to disposing of garbage, maintaining environmental security, etc.

Billboard characteristics

In terms of making it, billboards must have a variety of elements or certain features so that they can be called billboards. The characteristics of the billboard are as follows:

  • The contents of the billboard must be short, solid, and clear, so it will be easier to understand by those who read it.
  • The billboard must be interesting and striking. This can be done from the way of placing images, thickening fonts, or other things contained in graphic design to invite attention. Besides that it can also be visually like an advertising board or billboard.
  • Honest, products or other things must be able to be informed honestly and be proven, so that it will provide satisfaction to consumers.
  • Repeatedly, the main objective is to increase the interest of consumers to buy goods or more and more people who understand the appeals that have been given.

The various elements of the billboard above must be fulfilled if you are interested in making it, give an interesting impression by pouring various graphic design spices, as well as an invitation that can invite attention and must be informed continuously.

Types of billboards

1. A type of billboard based on its procurement

Based on it, the billboard is divided into two types, namely:

  • Commercial billboards

Commercial billboards are a type of billboard made for a business interest. The goal is of course to get increasing sales.

  • Non-commercial billboards

Non-commercial billboards are a type of billboard used for non-commercial purposes, such as inviting, appealing to, or conveying information to follow the message delivered. Examples are appeal to devout taxes, blood donors, orderly traffic, etc.

2. Based on its nature

Based on its nature, the billboard is divided into illumination, commemorative billboards, and invitation billboards.

  • Lighting billboards

Lighting billboards are a more informative billboard. That is, this billboard provides important information to the public.

  • Commemoration billboards

Warning billboards are billboards that have a warning tone on the community of road users through striking billboards.

  • Request or invitation billboard

This type of billboard has a tone of invitation or asking many people to be willing to follow a request or an invitation, invite the community to help care to each other through attractive billboards.

3. Based on the installation site

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Based on the installation site, the billboard is divided into indoor billboards and outdoor billboards.

  • Indoor billboards

Indoor billboards are a billboard placed indoors. This type of billboard has a small or moderate size with manufacturing material that does not have to be waterproof and sunburn. Examples of indoor billboards are brochures, leaflets, etiquette, etc.

  • Outdoor billboards

Outdoor billboards are billboards placed outside the room. This billboard must be large with manufacturing materials that must be resistant to sunburn and rainwater. Examples of outdoor billboards are banners, sign boards, billboards, etc.

4. Based on media

The billboard based on its medium is divided into three types, namely:

  • Audio billboards

Audio billboards are a billboard that is realized by sound media directly or indirectly.

  • Visual billboards

Visual billboards are billboards that have a form of dancing images in it. Well, this visual billboard consists of:

a. Poster

Poster is one of the types of visual billboards that have interesting images or interesting objects.

b. Banner

Banner is a type of visual billboard in the form of images and letters poured on a long cloth.

c. Plaque

Plaques are a type of visual billboard in the form of images in the form of goods or services from letters and printed on paper.

d. Etiquette

Etiquette is a type of visual billboard in the form of a name on a product of goods or services with complete and interesting information.

e. Leaflet

Leaflets are a type of visual billboard in the form of images in the form of goods or objects equipped with letters as other information.

f. Brochure

Brochures are a type of visual billboard in the form of using letters just the main element.

g. Logo

The logo is a type of visual billboard in the form of a symbol or symbol of a BUMN or Bums.

h. Name plate

The signboard is a type of visual billboard in the form of letters and also logo images.

i. Billboard

Billboards are a type of visual billboard in the form of images of goods or objects with large letter images.

  • Audio Visual billboards

Audio visual billboards are a type of billlame that utilizes sound media and interesting images.

Conclusion

Thus an explanation of the definition of billboards, functions and types of billboards. So, it is a media used to be able to convey information briefly to the public continuously, both through image media, text, or audio.

The aim can be distinguished based on its procurement, for commercial purposes is to increase the sale of a company, while non-commercial goals are to invite many people to appeal according to the message from the billboard.

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