DATx, a new blockchain initiated by Cosima Foundation, and in collaboration with QTUM Foundation, a Singapore based blockchain and Avazu, a leading advertising platform with global insurance aims to assist advertisers cut via all the fragmented litter of user behavioural data to precisely target users and deliver advertisements that are significant to them. The Cosima Foundation is set up with the approval of Accounting and Corporate Regulatory Authority ACRA and under supervision and legislation of the Company Law of Singapore. It is run by the Board and Trustees or the Board of Governors formed by elegible trustees for independent management and operation, which also is independent from the authorities’s management. DATx’s blockchain generation combined with man made intelligence and large data solutions, strives to resolve demanding situations which are particular to the electronic advertisements sphere by veering far from a generic one for all approach. It can display finished user behavioural styles, adding the time they acquired the commercial, how long they viewed the advertisement and whether or not they made the purchase.
Leveraging in this obvious, multi stakeholder record of end to end user behaviour data, advertisers can then refine their viewers focused on tools, delivering accurate commercials only to correct users. DATx that is in accordance with a decentralised protocol, aims to construct a blockchain that has the capability to support a million transactions per second TPS. Currently, the fastest blockchain is solely capable of help tens of millions of transactions that is far missing behind the advertising industry’s speed requirements. To obtain its goal of satisfying 1 million TPS, plans are already underway to increase a powerful data garage and a better consensus mechanism for DATx. Thanks to QTUM’s platform which bridges the compatibility changes among a variety of blockchain methods, DATx might be able to leverage on it to convey a conventional and seamless open source system to all users in the advertisements space.
Respectively, Avazu, the first ads platform to be suitable with DATx, will enable DATx to customise native ads and acquisitions of its shoppers. Avazu presently helps over 100 million Daily Active Users and is able of processing 1,000,000 requests per second. DATx’s incentive mechanism encourages users to participate and provide comments, which helps ads systems to increase their user concentrated on algorithms in delivering relevant classified ads to their target audiences. This promotes active and dynamic interactions among users, publishers and advertisers within the ecosystem. At launch, DATx will establish itself as a user oriented behaviour archive for ads needs but will improve its protocol to one that recommends content by next year. It aims to ultimately evolve to an ads ecosystem that enhances value introduction in its five year roadmap.
DATx’s core team individuals include over 80 engineers, product managers, architects and UEX specialists, while other key members for the development of DATx include senior executives from Avazu. Its reputable cryptocurrency, DATx token, is now open on the market to institutional traders, with a complete of 10 billion DATx tokens issued.