SINGAPORE, July 24, 2018 /PRNewswire/ DATx announced on Monday that it has successfully completed internal demo tests for its public blockchain, DATxChain, and DATx integration with Avazu APX for advertisers. DATx is an upstart adtech blockchain project, initiated by Cosima Foundation and developed in partnership with Avazu, a digital advertising platform with close to a decade of operational history. With its steady progress, DATx is set to hit its roadmap targets of fully rolling out DATxChain by early next year and finalizing full DATx integration with Avazu APX by the end of this year. DATxChain serves as the backbone of the DATx ecosystem, established on the basis of holistic incentivization of mutualistic interactions between all parties on the platform.
The more each party contributes to the wellbeing of the ecosystem, the more DATx token they are rewarded through the DATxChain ecosystem incentive mechanism. In addition, the DATxChain contains smart contrct functionality, a token exchange, and a behavior information storage system, all custom designed to optimize for digital advertising requirements of high concurrency, real time response, and high throughput. In the DATx ecosystem, publishers are rewarded for generating higher quality traffic and developing application platforms through DATx open source SDKs equipped with big data analysis and AI recommendation systems. Users receive DATx tokens for sharing their user behavior data, tracked across all websites and stored and encrypted on the blockchain, and giving feedback on ads. This system breaks down the “walled gardens” of digital advertising to create comprehensive user profiles with behavior information gathered across platforms, allowing advertisers to target more precisely than traditional models are able to. Understanding the importance of exposure and real world use cases, DATx has tapped Avazu as its strategic partner and launch platform.
Avazu is an established global digital ad platform with ten years of operational history. As one of the largest mobile advertising platforms in the world and a pioneer in programmatic advertising, the Avazu advertising platform handles over 200 billion ad impressions per day, with the ability to calculate the value of one million impressions QPS per second through its native forecasting engine. Not only does Avazu provide great exposure for widespread adoption, their intimate knowledge of the adtech industry provides DATx with insider industry insight.