Customers Are The Main Reason You Do Business
Developing an ongoing relationship with your customers is very important to understand that the growth of your company actually starts here. Even if you have the biggest sales team in the world, if you don’t care about your customers, listen to your customers, and appreciate your customers, they will know and leave when other companies offer something better. If you take the time to become a good vendor and partner, then your customers will help you grow in many ways, such as being patient when things don’t go well, or telling friends at other companies about you.
Culture Puts Customers First
How you can build a customer-centered company starts with culture and starts from the first day you build the business. First, you must understand that without your customers you don’t have a business and your number one job is giving value to your customers beyond what other people can do. Think back to the day when you decided to start your business. No matter what your initial motivation for starting a business, you believe that you are solving problems for certain customers and believe you can do that better than anyone.
When you start building your business, developing technology, recruiting, raising capital, and all the other things you need to do to start your business, it’s often forgotten that you really are here to make your customers’ lives easier and allow them to make more money. Don’t let this thought just disappear, but make it your guide. If you really instill this thought on your first day of building business and keep remembering it, it will affect your every decision making and spread to all your employees. It will be part of your work culture that will help create products and build companies that will not only delight customers but will also help them be happy.
Your customers are the reason you exist, and this fact must be woven deep into your corporate culture. This does not mean “the customer is always right”, but the point is that your mission is to provide high quality products and services so that your customers will shout from the top of the mountain and say how great you and your company are.
Starting with the CEO and flowing downwards. This needs to be part of your company’s values, and even needs to be explained in the structure of the company’s plan. There are two main drivers for salespeople to make money. The first is bringing new customers to your business. The second is to make sure they keep using your business products, which means you have happy customers. The sales team knows that long before customer data is submitted to the postsales team, customers must be happy.
Customers who are happy and see success will make managers happy and their work easier and in time will make it even easier to please customers. Simply put, having a customer-centric culture must be at the core of your business if you want to build a large, long-term, and sustainable business. When you do this well, sales become easier, income grows faster, investors pour in more capital, and everyone will make more money. But when you do this badly, you struggle hard against growing customers, people question the value of your product even though it is a good product, then everyone will make less money.
The “Postsales” Process
In addition to building a customer-centric culture from the first day you build the company, creating the right postsales process will be the foundation for pleasing your customers. There are several reasons for this. First, this is a blueprint for how your team will work with your customers without limits. It might be difficult to imagine before you have your first customer, or in the first year you have customers, but when your business is running, you must have a plan for how you interact with your customers.
When you have this plan, it will be easier to hire, train, and project income from an existing business plan. Likewise if you plan to raise capital, having this plan will give you data and confidence to get investors and grow confidence in your company’s financial health.
During the first year or maybe longer, you will be very focused on getting new customers, and in many cases you will have more customers the following year. Once you begin to find repetition in your sales process and start hiring more than one sales force, but your existing customer base quickly exceeds the new revenue generated by your sales force every month.
As in the sales process, what you need to be able to predict new earnings is to understand how your customers are performing so you can project how your entire business will be in the future. Having a possales process will give you data to understand how customers behave, so that you can plan for company growth.
Not only is it important for your company to have a clear blueprint, but it’s also important for customers. In many ways, the relationship you develop with your customers is no different from any relationship. When you first get to know someone, you want to love it and believe that everyone has the best intentions. Over time, if you are not interconnected, then intimacy will disappear. The difference is that you have to utilize your business relationship, which allows you to set clear expectations for the company’s future.