“I established TrustRadius as a result of I experienced first hand the penalties of creating the wrong era choice, and witnessed how challenging it was for our team to conduct helpful due diligence with resources like analyst reviews and vendor driven references and case experiences. Business generation buyers want the whole truth before they buy. They want to hear from those who face an analogous challenges – their peers in equivalent businesses. We’re experiencing rapid acceleration in the adoption of purchaser comments in B2B mirroring what’s already occurred in B2C. We wanted to companion with an investor that understood this trend – has invested in the customer review space and firm program – and could both guide and fuel our next phase of growth,” said TrustRadius founder and CEO Vinay Bhagat.
“Enterprise program is an almost half a trillion dollar trade with high first-class, trusted comments fitting probably the most positive tools for capturing market share, and NCV’s market research with major gamers in the application trade proven TrustRadius has the maximum quality reviews in the business,” explained Thomas Ball — the co founder and managing director of Next Coast Ventures who can be becoming a member of TrustRadius’ board as part of the firm’s investment. “I’ve had the exhilaration to work with both Vinay and co founder Scott Miller so I have seen firsthand their relentless focus on the customer and their unwillingness to compromise on high-quality, and I am extremely joyful to have the possibility to work with them again as they expand their footprint on the bottom in Austin.