CPC Mobile Advertising Networks Business of Apps

Apple Search Ads is the Apple Inc. iOS app merchandising platform for app builders to drive traffic for their apps via search. The platform facets two plans – Basic and Advanced, with the Basic plan, currently available just for US market, developers can set their app ad campaigns with a specific CPI they are looking to persist with and let it run immediately with minimal control on their part. The minimum budget for the Basic plan is $5,000 per app per month.

The Advanced plan implies developers are looking to set up keywords they target and audiences they need to reach, set bids and budgets they plan to spend and pay only when mobile users tap on their ads.

See also  Transformify