Cable advertisements’s benefits of targeting, frequency and media cost make it some of the finest mediums for ads. Cable commercials is a lower price alternative to ads on network tv, typically 10 to 20% of the price of average broadcast time. Prime time spots on network tv that may cost a little $2,000 to $3,000 per spot usually cost around $175 on cable. For a 30 second spot in a suburban area, advertisers may only spend $25 per spot on channels like CNN and ESPN, $20 for Nickelodeon and TNN, and $15 for channels reminiscent of VH 1. In fact, agencies in smaller towns may buy commercials for as low as $2 to $3 per spot on cable television.
Simply generating a commercial and placing it on cable won’t garner consequences. Using a poorly produced commercial, buying competitively priced late night advertisement time that few people watch, or just inserting a advertisement a few times on the air will probably be a waste of good ads dollars. If you do not have the money to supply a good TV advertisement and pay for valuable commercial time that can reach your target viewers, cable advertisements is probably not the proper medium for you. But, if the budget is there and your target audience can be reached through cable networks, cable ads can be the most valuable medium in your advertisements campaign.