DATx which is based on a decentralised protocol, is built on blockchain era mixed with synthetic intelligence and massive data solutions. It strives to decide challenges that are true to the electronic ads sphere by veering clear of a conventional one for all method. DATx has the capacity to exhibit complete user behavioural patterns, adding the time they received the commercial, how long they viewed the advertisement and whether or not they made the acquire. Leveraging on this transparent, multi stakeholder record of end to end user behaviour data, advertisers can then refine their viewers targeting tools, offering accurate advertising only to relevant users.
