DATx which is in response to a decentralised protocol, is built on blockchain generation combinedwith artificial intelligence and large data solutions. It strives toresolve challenges that are specific to the digital advertisingsphere by veering clear of a ordinary one for all method. DATxhas the capability to exhibit complete user behavioural styles,adding the time they got the advertisement, how long theyviewed the commercial and whether they made the purchase. Leveraging in this clear, multi stakeholder record ofend to end user behaviour data, advertisers can then refine theiraudience targeting tools, supplying precise commercials only torelevant users.
