For most publishers, the performance of Conversant won’t be nearly nearly as good as ad networks with better contextual targeting inclusive of AdSense and Media. net that serve up ads on similar topics to a site’s content material. The result is that while the ads look good, they don’t carry out nearly as well. In our experience, Conversant gives you valuable RPMs that are only a fragment of what’s available from AdSense and Media.
net. Specifically, most RPMs for above the fold ad units could be $1 or lower. If which you can’t use AdSense or Media. net for some reason, or if you’re browsing to complement those networks with extra ads, Conversant is a good option. But it’s probably not a good fundamental ad network.